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Instagram Influencer Marketing Delivers Real Results

Although Instagram influencer marketing isn’t new, it has proven its efficiency along with ROI for brands throughout 2017 and is bound to continue its rapid growth in 2018. At least, this is what the leading marketing experts predict. E.g. a survey by Linqia found that 39% of marketers are planning to up their influencer marketing budgets in 2018. And out of the 86% of marketers surveyed who used influencer marketing in 2017, 92% found it to be effective.

Why Is Instagram Influencer Marketing So Powerful?

  • Retailers use Instagram actively and for a good reason

72% of people purchase beauty and fashion-related products after seeing them on Instagram, according to recent research from Dana Rebecca Designs.

  • Key performance indicators can be surprisingly high

As a study conducted by Forrester Consulting demonstrated, digital marketing experts have noticed that Instagram promotion improves main performance indicators, such as bringing in new customers and improving their loyalty.

Micro vs. Top Influencers

Generally, there are 4 types of influencers who may be behind these impressive numbers –celebrities, mega, macro and micro influencers. Let’s combine the first three categories into one – “top influencers.”

Instagram micro influencers are the ones who sell in niche markets and do it particularly well, whereas hiring top influencers makes sense if a brand needs greater coverage and a broader audience.

Top influencers will be useful on a larger scale to:

  • Increase brand awareness within large groups of people;
  • Launch a new product if the brand is already popular.

Yet bigger doesn’t necessarily means better.

Instagram micro influencers can be compared to word-of-mouth ambassadors who provide personal recommendations and, therefore, will perfectly work for:

  • Launching a new brand or product;
  • Testing a new product or service;
  • Testing the target audience of a new product;
  • Growing sales for any brand.

Both – top and micro influencers – can help your brand’s page gain followers on Instagram. However, precise hits can have better outcomes for promoting the brands and products that are not well-known yet.

Nevertheless, now is the best time to find Instagram influencers and choose the best ones while they are still available.

How To Choose The Best Instagram Influencers

Instagram influencer network is so extensive that it’s easy to get lost if you don’t know what to look for.

  • First of all, you should determine which influencers’ followers coincide with your target audience.
  • Secondly, you should lead this target audience to trust the sponsored Instagram content created by the bloggers you’re collaborating with. That means that each of your influencers should personify your brand.

Here are three Buzzweb search tools that can help you find Instagram influencers that fit your brand and product:

  1. Influencer account search tool will help you find the influencer by characteristics: category, number of followers and location;
  2. Primary audience targeting tool lets you find the influencer in accordance with the characteristics of his or her audience: gender, age, location;
  3. Keywords search tool offers a chance to choose a suitable influencer by #hashtags and keywords.

All the points above must be aligned with your Instagram influencer marketing strategy. For instance, the location will be important for local businesses, as well as the age and gender of the influencer’s followers, which should match the portrait of your potential customer.

Note that Buzzweb tools help not only find and reach out to the influencers, but increase Instagram followers of your brand’s page. Check out our account growth feature.

Instagram promotion works when you have the best Instagram influencers working for your brand, where the best means appropriate and sharing your brand values and mission.

What if you had access to an Instagram influencer network with easy-to-use search tools and helpful insights? Try it out and find Instagram influencers before your competitors do.

Buzzweb influencers discovery tool will help you to find social media influencers which align with your brand identity and campaign goal. Try it for free.


You might find helpful: How to gain followers on Instagram?