Instagram States Perfect-Looking Pics Don’t Produce The Effect They Used To

Last Updated: 06.09.2017 12:14

Here’s a piece of advice from a group of Instagram’s in-house experts for you the next time you’re going to post on Instagram an ideal cupcake, neatly positioned beside your favorite red lipstick and several bright flowers: don’t do this.

Are you surprised? Learn more in our post.

At an Aug. 29 seminar held within New York Fashion Week, Eva Chen and Virginia Nam,  members of Instagram’s team in charge of fashion partnerships, broke down the best practices for Instagrammers using the platform to connect with an audience. And the main tip was to stop treating breakfast like a fashion shoot and think of a unique view you can provide your followers with.

“Breakfast is an allegory for all images on Instagram,” stated Chen. And while the advice was tailored to users occupied in the fashion field, it could easily be used by any influencer or brand trying to get the attention of 700 million monthly users of this social media platform.

Eva Chen, Instagram’s head of fashion partnerships, with model Candice Huffine, chief executive and chief creative officer of Laird+Partners Trey Laird, and Sunshine Sachs designer Prabal Gurung.

The highly curated feed has lost its effectiveness, Chen said, simply because it has become an ordinary thing. “That became the norm, and Instagram became kind of saturated with those images”, she explained. When the platform started, it was a very casual place to share pictures. The first Instagram photo, from the company’s CEO and founder, Kevin Systrom, demonstrated the flip-flopped foot of his girlfriend besides a puppy they had encountered near a taco stand in Mexico.

As evidence that Instagram audience don’t just want highly produced pictures or ideal views, Chen and Nam mentioned the success of Instagram stories, the one-year-old feature — and direct Snapchat competitor — that lets its users upload snippets of video and photos in a connected narrative that will eventually vanish from your profile.

You can, of course, still post some beautiful pictures. But Chen and Nam suggest also sharing posts that feel genuine and not staged. Another option that works well is to provide your audience with a context connected with something that lets subscribers feel they’re getting a view others aren’t. That can be any event. At a fashion show, for instance, you can turn your phone away from the runway and take a shot of the shoes of the people in your row, Chen pointed. As well as you can show your preparation for it or attendees faces and emotions after. And don’t forget to mention some interesting facts in your caption.

So, it turned out that perfection is overestimated and doesn’t work anymore. Instagram audience want to see natural authentic pictures. Also, it doesn’t follow someone only for the colorful sweet pictures. According to Buzzweb list of top Instagram influencers,  the most popular pages are those that provide its followers with unique messaging, thoughts, and ideas.

That is why you can spend less time planning your food pictures and weekend looks. But it will be helpful to think about what’s unique in your point of view you can suggest to your followers.


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Kate Nut
++ Editor